About Us

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Our journey started back in 2014, in Cape Town South Africa. We identified a gap in the market for a higher quality chamois cream at an affordable price. After testing and developing the product with the help of friends and fellow cyclists, ASS MAGIC was born. You can find out more about our story here.

The following principles are core to the ASS MAGIC brand: athlete comfort– every adventure and the whole adventure, product innovation – we are always looking to improve our MAGIC formula, product safety – this cream needs to be safe to use on your skin and not damage your kit and MAGIC – ASS MAGIC is your secret barrier, an essential element to every quest.

ASS MAGIC is a lanolin and bees wax based anti chafe, or chamois cream. Our ingredients have been carefully selected to ensure optimal comfort and chafe free sporting activities. Two key components of ASS MAGIC are Tea tree oil for it’s anti-bacterial and Zinc oxide for its skin repair properties.

ASS MAGIC is produced in an ISO 22716:2007 registered facility, ensuring that the highest international standards and best manufacturing practices are adhered to. Our warehouse and office is based in Cape Town, South Africa – a short pedal from the Tokai trails and our European warehouse is based in the Netherlands. Our product is loved by South Africans and we are busy spreading our wings to ensure that you can find ASS MAGIC across the globe.


Simply we offer a superior anti chafe cream, to ensure that your indoor and outdoor sporting activities are done in comfort. With ASS MAGIC, every adventure is MAGIC.

ASS MAGIC is an anti chafe chamois cream, originally developed by cyclists, it is now used by an array of endurance sport athletes.


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