ASS MAGIC Teams Up with PRV New Zealand to Bring More Comfort Down Under


ASS MAGIC Teams Up with PRV New Zealand to Bring More Comfort Down Under

Cape Town, South Africa – May 30, 2024 – ASS MAGIC, the high-performance anti-chafe cream with a cheeky name and a serious mission, is thrilled to announce a new distribution partnership with PRV New Zealand. This alliance will spread the magic of comfortable adventures to the great outdoor enthusiasts of New Zealand.

“We were looking for a premium chamois cream and sports care brand that walked the walk and we found one in ASS MAGIC, with personality! The comprehensive and natural ingredients list means the product does what it says and already we have good feedback from kiwi riders.” Said Tim Pawson from PRV.

A Match Made in the Great Outdoors

ASS MAGIC and PRV New Zealand are bound by a shared passion for outdoor adventures and a mutual appreciation for keeping things friction-free. This partnership ensures that more Kiwis will have access to ASS MAGIC’s wizardry, allowing them to perform at their best, whether they're conquering mountains, cycling through scenic routes, or simply enjoying a good old-fashioned hike without the fear of chafing.

Chris Wolhuter from ASS MAGIC: “New Zealand has some amazing mountains and outdoor spaces to ride, run and be in nature, so naturally the market has been on our radar. Our initial call with Tim Pawson from Performance Recreation Velo (PRV) was exceptionally positive and it didn’t take long for us to establish a relationship with the team including Tim Pawson and Chris Tuckey before we had some stock on the way. PRV has some premium brands in their distribution portfolio, and we’re excited to be a part of that. 


Because nobody wants to deal with the pain in the butt that is chafing! Founded with a mission to banish the burn and keep athletes and outdoor lovers comfortable, ASS MAGIC’s products are made with natural ingredients that soothe and protect. Trusted by professionals and weekend warriors alike, it’s the secret weapon for anyone serious about their sports and serious about comfort.

About PRV New Zealand

PRV New Zealand is a leading distributor of premium outdoor and sports products. With a keen understanding of what makes adventurers tick (and what makes them itch), PRV New Zealand is dedicated to bringing only the best products to outdoor enthusiasts across the country.

What This Partnership Means

This magical distribution partnership between ASS MAGIC and PRV New Zealand will bring much-needed relief to the nether regions of New Zealand's outdoor community. Together, we're on a mission to make sure that no hike, bike ride, or run is ever ruined by the scourge of chafing. Say goodbye to the burn and hello to more comfortable, friction-free adventures.

Contact Information
For more information, please contact:

Phone: +27 21 555 1234

PRV New Zealand

For further details, please visit our websites at ASS MAGIC and PRV New Zealand.

Follow us on social media:
Facebook: ASS MAGIC | PRV New Zealand
Instagram: ASS MAGIC | PRV New Zealand
Twitter: ASS MAGIC | PRV New Zealand

Bring on the adventures. We’ve got your back(side) covered!