https://assmagic.com/blogs/reviews/reviews 2023-06-30T10:35:29+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/678fdd50d195c6e482b27c25a92e8f46.png?v=1688114129 Full Sus full suss cover image https://assmagic.com/blogs/news/what-is-a-saddle-sore-and-10-top-tips-to-avoid-them 2023-06-30T10:35:56+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/6ae98c222cbb6ebfc3fd1f13662bcca8.jpg?v=1688114156 What is a Saddle Sore and 10 Top Tips To Avoid Them https://assmagic.com/blogs/reviews/bike-hub 2023-06-30T10:35:23+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/628520b2f62154feca94a7ce7305bc0c.png?v=1688114123 Bike Hub https://assmagic.com/blogs/reviews/bicycling-january-february-2021 2023-06-30T10:35:18+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/bbb5535f6e6c9a61bbe291fe4e8320a4.png?v=1688114118 Bicycling January/February 2021 https://assmagic.com/blogs/reviews/bicycling 2023-06-30T10:35:13+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/acc37baa0ed63c83f14da24499afd0fb.png?v=1688114113 Bicycling https://assmagic.com/blogs/reviews/cape-town-s-ass-magic-is-excited-by-demand-from-european-riders 2023-06-30T10:35:07+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/9accd72f7b787320f1fe2eb8ae2866fe.png?v=1688114107 Ride24 - Cape Town’s Ass Magic is excited by demand from European riders https://assmagic.com/blogs/news/eurobike-2022-performance-skincare-brand-ass-magic-honbike-launching-new-u4-e-bike-to-exhibit 2023-06-30T10:35:52+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/6e7dc0aa55e2e5776939a2c06a7ecf4e.jpg?v=1688114152 Eurobike 2022: Performance skincare brand Ass Magic, Honbike launching new U4 e-bike to exhibit https://assmagic.com/blogs/reviews/full-sus-august-2017 2023-06-30T10:35:01+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/0755dbf57c8cf728cc422d95c72f2bed.png?v=1688114101 Full Sus August 2017 https://assmagic.com/blogs/reviews/bicycling-february-2015 2023-06-30T10:34:55+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/3dc8278d81ca91f6bbc82aca24cc5e5e.png?v=1688114095 Bicycling February 2015 https://assmagic.com/blogs/reviews/bicycling-april-2017 2023-06-30T10:34:49+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/719573077a4319af5c8efef6f20e3631.png?v=1688114089 Bicycling April 2017 https://assmagic.com/blogs/reviews/eurobike-2022-mega-gallery-tech-highlights-from-the-show-1 2023-06-30T10:34:43+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/0416e3f6fbb5e4f39446e9e02da428b5.png?v=1688114083 Eurobike 2022 Mega Gallery: Tech highlights from the show https://assmagic.com/blogs/news/how-do-i-use-chamois-cream 2023-06-30T10:35:44+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/8e79a15d61771b3374966b1b1c786b07.jpg?v=1688114144 How do I use Chamois Cream? https://assmagic.com/blogs/news/using-chamois-cream-for-track-cycling 2023-06-30T10:35:37+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/ea5c6f8057ccd586e1c693e657caa0b6.png?v=1688114137 Using Chamois Cream for Track Cycling https://assmagic.com/blogs/news/ass-magic-rebrands-and-expands-its-legendary-product-line-for-the-global-sports-market 2023-08-16T12:20:45+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/IMG_2762.jpg?v=1692181245 ASS MAGIC Rebrands and Expands its Legendary Product Line for the Global Sports Market https://assmagic.com/blogs/news/saffers-off-for-to-a-magical-experience-at-swiss-epic 2023-08-17T07:39:27+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/AM_Epic_MAGIC.jpg?v=1692248056 Saffers off to a magical experience at Swiss Epic https://assmagic.com/blogs/news/robben-island-to-big-bay-the-freedom-swim 2023-09-14T16:36:37+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/IMG-20230913-WA0013_1.jpg?v=1694696083 Robben Island to Big Bay, the Freedom Swim https://assmagic.com/blogs/news/outrageous-fun-at-swiss-epic 2023-09-14T16:37:14+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/AM_Epic_MAGIC_2.jpg?v=1694697025 Outrageous fun at Swiss Epic https://assmagic.com/blogs/news/simphiwe-tanga-from-soccer-to-competitive-cycling 2023-10-19T14:12:38+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/IMG-20231013-WA0002.jpg?v=1697717404 Simphiwe Tanga, from soccer to competitive cycling https://assmagic.com/blogs/news/supporting-iloveboobies-imagine-challenge-over-breast-cancer-awareness-month 2023-10-19T14:17:30+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/20231019_112214_1.jpg?v=1697717831 Supporting the ILoveBoobies Imagine Challenge over Breast Cancer Awareness month https://assmagic.com/blogs/news/a-bok-s-win-and-riding-fnb-wines2whales-in-bikinis 2023-12-13T12:24:33+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/Nikki_Biesheuvel_Graphic.jpg?v=1702463073 A BOK’S WIN, AND RIDING FNB WINES2WHALES IN BIKINIS https://assmagic.com/blogs/news/paralyzed-to-aquabike-world-champion-and-outdoor-enthusiast 2023-12-13T12:25:34+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/Bruce_Campbell_Photo.jpg?v=1702463134 PARALYZED TO AQUABIKE WORLD CHAMPION AND OUTDOOR ENTHUSIAST https://assmagic.com/blogs/news/ghosted-by-dc-rainmaker 2023-12-13T13:24:13+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/IMG_1452.jpg?v=1702466565 Ghosted by DC Rainmaker https://assmagic.com/blogs/news/running-the-496km-challenge-for-beer-and-pancakes 2024-02-26T10:58:32+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/IMG-20240208-WA0019_540x_1.jpg?v=1708937909 RUNNING THE 496KM CHALLENGE FOR BEER AND PANCAKES https://assmagic.com/blogs/news/ass-magic-to-partner-with-belgian-ardenne-mountainbike-marathon-series-2024 2024-03-27T15:53:35+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/BAMS_image.jpg?v=1711546111 ASS MAGIC TO PARTNER WITH BELGIAN ARDENNE MOUNTAINBIKE MARATHON SERIES 2024 https://assmagic.com/blogs/news/a-race-of-kmc-mountain-bike-emotion-at-the-absa-cape-epic 2024-04-03T09:19:37+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/KMC_Epic_2024_pic.jpg?v=1712059961 A Race of KMC Mountain Bike Team emotion at the ABSA Cape Epic https://assmagic.com/blogs/news/how-to-survive-the-elevatable-chafe-during-the-absa-cape-epic 2024-04-03T11:17:41+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/Iliska_Epic_4.jpg?v=1712134277 How to survive the inevitable chafe during the ABSA Cape Epic https://assmagic.com/blogs/news/la-hallonienne-kicks-off-the-belgian-ardennes-marathon-series-for-2024 2024-05-03T13:09:40+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/BAMS_2.jpg?v=1714734580 La Hallonienne kicks off the Belgian Ardennes Marathon Series for 2024 https://assmagic.com/blogs/news/a-muddy-affair-at-the-2024-ardennes-trophy-in-la-reid 2024-05-30T11:28:39+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/438165533_1013501433811651_4160434732208496719_n.jpg?v=1717061162 A muddy affair at the 2024 Ardennes Trophy in La Reid https://assmagic.com/blogs/news/ass-magic-teams-up-with-prv-new-zealand-to-bring-more-comfort-down-under 2024-06-10T12:03:46+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/PRV_New_Zealand.jpg?v=1717504948 ASS MAGIC Teams Up with PRV New Zealand to Bring More Comfort Down Under https://assmagic.com/blogs/news/running-with-confidence-the-magic-of-ass-magic-anti-chafe-balm 2024-06-21T15:55:15+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/CK_230519_AssMagic_0374.jpg?v=1718978115 Running with Confidence: The Magic of ASS MAGIC Anti-Chafe Balm https://assmagic.com/blogs/news/great-weather-and-sharp-racing-at-belgian-marathon-series-event-raid-des-hautes-fagnes 2024-07-23T10:18:38+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/449287260_1015222047275200_7931961961104104042_n.jpg?v=1721218141 Great weather and sharp racing at Belgian Marathon Series event, Raid des Hautes Fagnes https://assmagic.com/blogs/news/behind-the-scenes-at-eurobike-2024-part-one-our-journey-to-becoming-a-global-brand 2024-08-26T09:50:48+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/IMG_3416_1.jpg?v=1724658000 Behind the Scenes at Eurobike 2024 - Part One: Our Journey to Becoming a Global Brand ASS MAGIC Eurobike Stand Startup Area https://assmagic.com/blogs/news/behind-the-scenes-at-eurobike-2024-part-two-a-how-to-guide-for-start-ups 2024-08-26T12:33:23+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/IMG_3408.jpg?v=1723472835 Behind the Scenes at Eurobike 2024 Part Two: A How-To Guide for Start-Ups https://assmagic.com/blogs/news/dc-rainmaker-open-house-summer-2024 2024-08-27T14:06:24+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/WhatsApp_Image_2024-08-27_at_13.14.50.jpg?v=1724758118 DC Rainmaker Open House - Summer 2024 https://assmagic.com/blogs/news/belgian-ardennes-marathon-series-summing-up-the-2024-chouffe-marathon 2024-08-29T11:40:59+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/456793587_949781223847631_870475365702573038_n.jpg?v=1724924198 Belgian Ardennes Marathon Series: summing up the 2024 Chouffe Marathon Chouffe Marathon https://assmagic.com/blogs/news/nutrixxion-marathon-trophy-series-2024 2024-09-04T13:07:46+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/1.1.jpg?v=1725447880 Nutrixxion Marathon Trophy Series 2024 https://assmagic.com/blogs/news/ass-magic-at-the-2023-belgian-marathon-championship-a-ride-to-remember 2024-09-11T08:43:58+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/459007469_1035684848565570_6430708084601128561_n.jpg?v=1725892847 ASS MAGIC at the 2023 Belgian Marathon Series: A Ride to Remember https://assmagic.com/blogs/news/how-to-apply-ass-magic-anti-chafe-balm-for-women-runners-stay-smooth-stay-strong 2024-09-23T11:54:13+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/IMG_7335.jpg?v=1727085253 How to Apply ASS MAGIC Anti-Chafe Balm for Women Runners: Stay Smooth, Stay Strong https://assmagic.com/blogs/news/adding-ass-magic-to-the-iloveboobies-imagine-challenge-october-2024 2024-10-07T14:24:31+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/IMG_7365.jpg?v=1728303871 Adding ASS MAGIC to the ILoveBoobies Imagine Challenge: October 2024 https://assmagic.com/blogs/news/conquering-the-k-way-maxi-race-cape-winelands-with-ass-magic 2024-10-15T09:05:15+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/4.jpg?v=1728975915 Conquering the K-Way Maxi Race Cape Winelands with ASS MAGIC https://assmagic.com/blogs/news/ass-magic-on-the-trails-2024-belgian-ardennes-marathon-series-recap 2024-10-15T09:12:05+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/4_c574cbe3-470b-4381-95f9-6d567d81885b.jpg?v=1728976325 ASS MAGIC on the Trails: 2024 Belgian Ardennes Marathon Series Recap https://assmagic.com/blogs/news/the-nutrixxion-marathon-trophy-wrap-up-thrills-speed-and-crowning-champions-at-rembike-festival 2024-10-30T09:25:56+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/Marathon_Arnsberg_-99922.jpg?v=1730273156 The Nutrixxion Marathon Trophy Wrap-Up: Thrills, Speed, and Crowning Champions at REMBikE Festival https://assmagic.com/blogs/news/cape-town-marathon-exhibition-2024-reflections-and-takeaways 2024-10-31T12:04:07+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/WhatsApp_Image_2024-10-17_at_09.31.49_765d26aa.jpg?v=1730369047 Cape Town Marathon Exhibition 2024: Reflections and Takeaways https://assmagic.com/blogs/news/say-goodbye-to-running-chafe-faq 2025-04-11T13:31:07+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/2025_Blog_Posts_Q2_29e2a699-ee9e-4fe7-a087-59b768550c7a.png?v=1744371067 Say goodbye to running chafe: FAQ ASS MAGIC Anti-Chafe Balm being applied to neck area of runner to prevent running chafe https://assmagic.com/blogs/news/indoor-cycling-saddle-comfort-x-chamois-cream-a-match-made-in-sweaty-heaven 2025-05-12T12:35:34+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/2025_Blog_Posts_Q2_5_3c8abf21-03b9-46fb-b318-51d43a99f2aa.png?v=1747046134 Indoor Cycling Saddle Comfort x Chamois Cream - a match made in sweaty heaven! https://assmagic.com/blogs/news/sweat-now-care-later-why-aftercare-matters-just-as-much-as-the-session 2025-07-18T14:44:21+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/2025_Blog_Posts_Q2_16.png?v=1752842661 Sweat now, care later? Why aftercare matters just as much as the session. ASS MAGIC Kit Wash and Soak - Athletic Kit Care https://assmagic.com/blogs/news/why-chafing-still-happens-in-cooler-weather-and-how-to-stop-it 2025-10-09T12:14:40+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/18_d3dab60a-ff9d-4bbc-9942-91658beba923.png?v=1760004880 Why chafing still happens in cooler weather (and how to stop it) https://assmagic.com/blogs/news/to-walk-the-walk-utct-100km 2025-11-28T11:51:32+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/20_8043b32a-edd6-4c2d-8c05-b9d1f1436e55.png?v=1764323492 To walk the walk | UTCT 100km https://assmagic.com/blogs/news/london-called-ass-magic-answered 2026-05-14T15:04:27+02:00 weekly https://cdn.shopify.com/s/files/1/0643/2614/0118/articles/1_75f0fa78-f014-4447-ba48-29caf294ccfa.png?v=1778763867 London Called. ASS MAGIC answered