Eurobike 2022 Mega Gallery: Tech highlights from the show
Ass Magic chamois cream
This one brought a lot of smiles at the show but company Ass Magic has created a chamois cream that's actually very good for your bum. As cyclists, chafing is a big problem - espcially when spending hour upon hour in the saddle - but the team at Ass Magic has created a fomula with 'superior anti-chafe and anti-bacterial properties'. The lanolin-based cream is made with a secret blend of essential oils meaning it shouldn't cause any discomfort for those who suffer from skin allergies.